Here's a competitor breakdown across the three apps. This is long but should give you a solid reference:
1. TEAL HQ
Onboarding Flow:
- Sign up → set career goals, target start date, where you need help, job title
- Upload resume (file, LinkedIn URL, or paste)
- Install Chrome extension to bookmark jobs from 40+ boards
- Dashboard-first experience — you land in a workspace
UX & Design:
- Brand colors: Deep Aqua (#005149), Selective Yellow (#F5B501), Claret (#791E3F)
- Font: Roobert (custom sans-serif, used for both headings and body)
- Feel: Professional, tool-heavy, workspace/CRM vibe
- Checkbox-based resume builder (toggle bullet points on/off per job) — users love this
- Kanban-style job tracker (Bookmarked → Applied → Interviewing → Negotiating)
- Company Tracker exists but feels secondary — you manually save companies, categorize by excitement/size/industry
Content & Copy Tone:
- Motivational + productivity-focused: "Land interviews 6x faster"
- Slightly corporate, leans into data/metrics
- Heavy use of "AI-powered" language
Pricing: Free tier (1 resume, basic tracking). Teal+ ~$29/mo or ~$179/yr
Strengths: Best-in-class resume builder UX, solid job tracker, Chrome extension Weaknesses: Company tracking is manual/passive, no "why this company fits you" intelligence, onboarding doesn't ask about dream companies
2. SIMPLIFY
Onboarding Flow:
- Sign up → create profile (skills, role type, location, compensation preferences)
- Upload resume
- Install Chrome extension (autofills applications)
- Immediately starts matching you with jobs from 20K+ company career pages
UX & Design:
- Colors: Teal/turquoise accent on white backgrounds, dark gray text, colorful emoji icons for features
- Font: Clean modern sans-serif
- Feel: Friendly, minimal, startup-casual
- Vertical modular layout — hero → feature cards → testimonials → FAQ
- Job tracker is spreadsheet-like, functional but not flashy
Content & Copy Tone:
- Very conversational and relatable: "Think of Simplify like a personal Hollywood agent"
- Founder story front and center ("We dropped out of college")
- Empowering, anti-corporate: positions itself as the underdog helping underdogs
- CTAs: "Sign Up — It's Free!", "Get Matched Now"
Pricing: Free forever (unlimited tracking + autofill). Simplify+ ~$10-30/mo (AI resumes, cover letters, networking tools)
Strengths: Auto-fill is killer feature, monitors 20K+ company pages automatically, strong free tier Weaknesses: Job-centric not company-centric, no company profiles or fit analysis, no guided dream company selection, basic tracker UI
3. WELCOME TO THE JUNGLE (OTTA)
Onboarding Flow:
- Sign up → preference quiz (role type, salary expectations, work style, values, culture preferences)
- 80%+ of users self-report demographic & preference data
- ML matching kicks in immediately — shows curated jobs, gets smarter over time
- Company profiles include videos of CEO, office photos, "Otta's Take" editorial reviews, diversity data, salary transparency
UX & Design:
- Colors: Vibrant yellow (#FFCD00) primary, pink (#F696C8), cyan (#55C3E9), coral (#FF9868) accents, warm beige (#F6F3EF) backgrounds
- Fonts: "Welcome Web" (custom display font for headlines), "Work Sans" (body)
- Feel: Energetic, editorial, Netflix-for-jobs vibe
- Hover animations (scale 103%), rounded buttons, generous whitespace
- Company pages feel like magazine profiles, not job listings
- Mobile app is praised as clean and modern
Content & Copy Tone:
- Casual yet confident: "Find your people", "Only relevant roles"
- Benefit-driven, zero corporate jargon
- Feels like a knowledgeable friend, not a recruiter
- "Take the quiz" — gamified onboarding language
Pricing: Free for job seekers. Revenue from employers (they pay for brand profiles + matching). Employers go through a screening process — not every company gets listed.
Strengths: CLOSEST to your vision — culture/values matching, rich company profiles, editorial content, beautiful UX, curated quality Weaknesses: Still job-first not company-first in the flow, no "pick your dream companies" onboarding step, no personalized "why this company fits YOUR resume" feature, skews tech/creative/urban roles
SUMMARY — THE GAP YOUR IDEA FILLS:
| Feature | Teal | Simplify | Otta |
|---|---|---|---|
| Pick dream companies in onboarding | No | No | No |
| Company profiles | Basic | Minimal | Rich (best) |
| "Why it's a good fit for YOU" | No | No | Partial (values match) |
| Resume-based job filtering | Yes | Yes | Yes |
| Push notifications for matches | Limited | Yes | Yes |
| Company-first experience | No (job-first) | No (job-first) | Closest (but still job-first) |
Otta is the closest competitor but still doesn't nail the company-first onboarding you described. None of them say "here are 3 reasons Company X matches your background." That's a clear gap.
Want me to save this as a proper document file on your machine?